Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Oh, that's part of our digital practice.&# Wouldn't you agree?

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Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Have them document EVERY question they receive. Im Jay Baer.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

APRIL 1, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads. Anyway, thanks for the post.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For example: You connect with a media professional via Twitter who does a story about your business.

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Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120