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Why Social Media Really Matters

Customer Experience Matrix

If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. database marketing, or, more poetically, narrowcasting. Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential. search marketing.

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Klout and the Reality of Return on Influence

Convince & Convert

” Mark: I’m thinking, wow, people don’t react this way over pagerank. Maybe Narrowcasting Trumps Broadcasting. Between Instagram photos and tweets and Facebook status updates and LinkedIn posts and blog posts, etc., One guy said to me on my blog, “Mark, are you with me? We’ve got to stop this.”