Remove Eye-Tracking Remove Gartner Remove Microsite Remove Thought Leadership
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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

According to Gartner, more than 66% of CEOs say that they have it on their minds to change their business models in the coming three years. The ad is eye-catching & ends on a happy note. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

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Where Your Customers Go, Your Budget Should Follow

Adobe Experience Cloud Blog

Some organizations with this old-school approach refuse to see the marketing experience through the modern customer’s eyes. Besides putting money where it counts, spending on digital marketing makes for better tracking of marketing ROI. What Exactly Is Your Customer Looking For? The bottom line?