ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Website [4.03%]. Re-Examine Email Deliverability.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Biznology

NOVEMBER 27, 2018

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. But it will come, especially as the exp e r i mentation going on in B2C pays off and catc h es the attention of business marketers. How are Indian B2B marketers using data themselves?

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. But it will come, especially as the exp e r i mentation going on in B2C pays off and catc h es the attention of business marketers. How are Indian B2B marketers using data themselves?

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Heinz Marketing

SEPTEMBER 21, 2020

Losing the trade shows and conferences that people had relied on to generate pipeline and interest in Q2, that was disruptive. Talked last week with Greg Lord at Elastic Path, and he’s running marketing there and navigating his own sort of headwinds of 2020. Losing field events was disruptive for a lot of companies.

Top of Funnel 109

Top of Funnel Work Management Webinar Metrics Lead Ranking 109

Webbiquity

NOVEMBER 12, 2013

General Marketing Facts and Statistics. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? B2B Marketing Insider ). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Marketing Charts ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

General Marketing Facts and Statistics. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? B2B Marketing Insider ). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Marketing Charts ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100