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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consumer identities and their impact on marketing strategies, sharing insights and practical advice to help brands market more effectively in a fragmented consumer landscape.

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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click. I’ve heard it described as P2P, people to people. Here’s an example of how this plays out: It’s never been more important to make it easier for your customers to buy.