Remove Effectiveness Remove Growth Marketing Remove Multivariate analysis Remove Trends
article thumbnail

9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

article thumbnail

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . We reached out to 30 B2B marketing executives and asked the following question: . . Now, let's jump into the responses. . . . Ann Handley.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Choose an A/B Testing Tool in 2023

Convert

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. Did you hear about website optimization on a growth marketing podcast and had this tool recommended to you?

article thumbnail

How to Choose an A/B Testing Tool in 2024

Convert

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. Did you hear about website optimization on a growth marketing podcast and had this tool recommended to you?

article thumbnail

The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

Convert

Good Read: The Complete Guide to Multivariate Testing in 2022. Tim Mehta , Director of Growth Marketing at Lucid Software. Fundraising, macroeconomic trends, shifting of acquisition channels – all of these can be massive confounding factors. And adopting a metric strategy intrinsically means experimentation.