A Guide to Google AdWords Paid Search Bidding Strategies
NuSpark Consulting
AUGUST 5, 2017
It’s known that search marketing is a key tactic to generate conversions on the Internet as prospects are typically “bottom-funnel” or actively looking for a product or solution. Optimizing campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables; some of which I wrote about earlier.
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