Tue.Jul 07, 2015

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11 Key Questions to Ask When Creating a Content Marketing Strategy

Marketing Insider Group

Will you use licensed content to scale your efforts? How far out can you plan ahead and still stay relevant? Who will produce your content? Will internal employees be creating content? Will you have a dedicated team? Will you leverage external freelancers? How often do you want to publish? How often are you capable of publishing?

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5 Key Elements for Building a Successful Data-Driven Product

Read Data Axle’s whitepaper to learn: The 5 key components to consider when licensing data. Real-world case studies from companies who license data to fuel industry-leading products. The criteria you should use to vet available data sources.