Surveys Show the Growing Commitment to Sales Enablement
B2B Marketing Directions
SEPTEMBER 17, 2017
SiriusDecisions recently published the results of its 2017 Sales Enablement Study. The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. This study was somewhat skewed toward larger B2B enterprises, with 43% of the survey respondents coming from organizations with more than $750 million in annual revenue Sales Enablement is Widespread Overall, 66% of survey respondents reported having a dedicated sales enablement function, up from 61% in th
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