Online Marketing Institute

JUNE 30, 2009

My tactic is to reduce the process down to a very simple form, an inarguable form. That was the voice of many of my bloggers at one time or another. Many people see blogging as an activity that takes precious time away from their "important" work. In the case of my staff, it almost has to be a mathematical equation.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. It would be as much a cultural change as a process one. Revise those job descriptions and reviews.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Hubspot

SEPTEMBER 13, 2012

ecommerce: All lowercase (in titles/headlines and at the beginning of sentences, capitalize the “e” but not the “c”). The geographic location of an internetconnected computer, or the process of determining that location. SMB: Abbreviation for small and medium-size business (plural: SMBs). wiki: Lowercase.

RSS 28

RSS Wiki Clickthrough Social Networks 28