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2023 Predictions: Digital media and advertising

Martech

Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free Netflix option is less than half the price of its $20 “Premium” plan. “We More brands will address Gen Z as co-creators. “Gen

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26 A/B Testing Examples to Inspire Your Next Test

Convert

Draw inspiration from these examples and use elements of the solution tested to develop your hypothesis (if that jives with the qualitative and quantitative research you have conducted). What you can learn from this: A free shipping incentive at a certain price minimum can improve the average order value. Challenger ( source ).