Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
Customer Experience Matrix
JANUARY 22, 2013
The system makes it easy for small business to generate leads through social marketing campaigns and track results. The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. This makes the strategy more appropriate for small marketing automation vendors who can't afford huge technology investments.