Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

The system makes it easy for small business to generate leads through social marketing campaigns and track results. The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. This makes the strategy more appropriate for small marketing automation vendors who can't afford huge technology investments.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Small businesses constantly cite cost as a major roadblock to adoption. The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. But first let me cover one more business issue, which is that there are two ways to get Mautic. Mautic.com runs an enhanced version of the system called AllydeMautic, provided by Allyde , a for-profit business also run by Hurley.

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. A BuyerZone survey returned 13% usage, although it probably included mostly small businesses. ** Here's the Manta data if you want to play along at home.