Customer Experience Matrix
JANUARY 22, 2013
Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. This comes two weeks after Infusionsoft raised $54 million in new funding.
Customer Experience Matrix
FEBRUARY 12, 2013
But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well. If true, these figures would actually be bad news for marketing automation vendors.
Customer Experience Matrix
JUNE 19, 2015
The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. There are about twenty of these, including major vendors in each category.
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