Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
Customer Experience Matrix
JANUARY 22, 2013
The sheer amount is impressive; previous funding for Infusionsoft totaled just $17 million. The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. Still, the $54 million investment is the more interesting story.
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