Bound360

JANUARY 18, 2018

Welcome to our six-part series on building a successful website personalization strategy. In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. Partner examples: Marketo, Eloqua.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. At this point, most of us are tracking our prospects’ website visits, content downloads, and campaign engagement. However, the top reason why U.S. First party intent data can be extremely useful.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Known 1st Party Behavioral: People visiting your website who have also filled out a web form online. However, as explained above, that visitor is still “anonymous” on a personal level.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Bound360

AUGUST 9, 2017

That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Single Grain

NOVEMBER 11, 2019

Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. Content creation does not make this list because it’s more in the domain of creativity and, hence, difficult to automate. 2) Faster Customer Service.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76