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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. But without a successful implementation, companies are less likely to realize the full potential of the software. billion in 2017.

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Eloqua Adds Free Implementation Offering

Customer Experience Matrix

On Monday, Eloqua announced a new free deployment service for its clients. The new service, called QuickStart, will also be delivered by Eloqua partners, giving them an opportunity to start a relationship that could lead to future paid business. SmartStart involves on-site consulting and costs $3,000 to $8,000.

Eloqua 120
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B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Confessions of a Soon-to-Be Marketing Automation Master

Adobe Experience Cloud Blog

Author: Rajiv Kapoor This post below is a fictional account of a common situation experienced by many marketers when implementing marketing automation. This is written based off of what I have seen working as a senior consultant for Marketo. It’s 8:47am and I am waiting impatiently for our consultant to arrive.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

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How Marketing Can Work With Sales to Close More (and Better) Leads

Hubspot

In my job at HubSpot, I chat with marketers very often about what problems they're facing. One of the most common issues I hear about is lead flow -- a marketing department generates hundreds of leads per month, but many of them aren't closing. Sales points fingers at marketing. Marketing points fingers at sales.

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20 SaaS Marketing Automation Tools & Tips For Your MarTech Stack

accelerate agency

As you can see from the graph above, the major SaaS vendors continue to see massive annual growth. While the market may be dominated by the “big players”, there is still room for competition – as long as your marketing is at the top of its game. What are the benefits of marketing automation for SaaS?