article thumbnail

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Popular tools include DivvyHQ , BrightEdge , Kapost , and Percolate. Predictive/prescriptive: Based on recent results, which topics or channels are likely to perform best in the near future?

article thumbnail

The Top 6 Benefits of Content Automation

DivvyHQ

Using a content marketing platform that integrates with a CMS like WordPress and social media sites like Facebook and Twitter can automate this process for you. But one of the harsh realities of marketing automation platforms, which many companies learn the hard way, is the fact that they’re only as good as the content you feed into them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personalization is Powerful, But Don’t Get Too Personal

DivvyHQ

Such enterprise CMS platforms as Sitecore and Adobe Experience Manager are leading the charge to help big brands serve up dynamic bits of content that make each website visitor feel at home and help them walk through the most relevant digital doors. For DivvyHQ, our personality is stated simply: We are content nerds. Do’s.

article thumbnail

Starting Simple: 14 Ways to Maximize Your 14-Day DivvyHQ Trial

DivvyHQ

We love talking about how DivvyHQ makes work life better for busy content marketing teams. How can you explore DivvyHQ to make sure it will deliver the future state you seek? How can you explore DivvyHQ to make sure it will deliver the future state you seek? Get comfortable with your customizable DivvyHQ dashboard.

article thumbnail

What Does a Content Marketing Manager Do Exactly?

DivvyHQ

Depending on the size of the company and scope of their offering, multiple content marketing plans will often be needed to define strategy and tactical execution for individual brands, business units or channels. For example: A bank may have one content marketing plan for their consumer offerings, and another for their commercial offerings.