23 Outstanding Social Media Marketing Guides
Webbiquity
DECEMBER 16, 2014
Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). “‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.” ” What to measure: ROI or KPIs?
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