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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. These are unlikely to get wide viral distribution, but more likely to appeal to people within your target market. Microsites are a third highly-rated viral tool.

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., They deserve to be last.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

A study by MarketingProfs and Content Marketing Institute found that businesses only devote about 25% of their marketing budgets to developing and distributing quality content. Microsites. We also heavily use our wiki by Atlassian under our "Marketing Inspiration" page. Lack of Budget and Buy-in. Utility content (e.g.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. News Releases and Pitches. Ask Me Anything.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. News Releases and Pitches. Ask Me Anything.