Buffer

MARCH 13, 2018

In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. We as marketers are benefiting society at large ! But marketing skills and career growth don’t come easy in a field that moves at the speed of light.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Directive Agency

JULY 26, 2017

Digital marketing has been run in silos since the beginning of time. Compartmentalizing your marketing efforts seems like a logical first step, but when your campaigns, activities, and teams don’t talk to each other, you risk jeopardizing results in the process. Your B2B marketing plan should mimic how customer shop.

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. In many ways, we’re living in the golden age of marketing technology. These are my suggestions in reply.

Enterprise Management 54

Enterprise Management Work Management Marketing Management CMO 54

Optinmonster

NOVEMBER 15, 2022

How to Distribute Your Lead Magnet. This makes lead magnets one of the most important parts of your content marketing strategy. This makes lead magnets one of the most important parts of your content marketing strategy. As a marketer, it’s your job to give them a compelling reason to do so. What Is a Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145