SpotMe Blog

JULY 28, 2023

You can check people in, distribute name badges, and message attendees. Customer Support What level of customer service and technical support does the in-person event platform offer? For enterprise events, 24/7 phone support and a dedicated account manager are highly valuable.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

The Effective Marketer

MAY 27, 2015

If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Just the sales team? Will the marketing team be using them too? Data Collection. Presentation. How about product people?

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. Without this level of transparency, it’s impossible to craft a marketing plan that tracks investment in the same way CMOs are organizing their teams and strategies around the customer journey. The problem today. Mapping the customer journey.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. Without this level of transparency, it’s impossible to craft a marketing plan that tracks investment in the same way CMOs are organizing their teams and strategies around the customer journey. The problem today. Mapping the customer journey.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Hubspot

JANUARY 3, 2012

Not only will you generate traffic to your landing pages, but you'll also generate inbound links to support your business' SEO strategy. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Talk about a win-win! What are we missing?

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Marketing Insider Group

DECEMBER 1, 2021

The data supports this — a study by Demand Gen found a 20% increase in sales opportunities when brands use personalized lead nurturing. A report from Forrester indicates that 92% of marketers have seen an increase in personalized marketing. Live stream from your booth at a trade show.

Trends 363

Trends Content Marketing Work Management Planning 363