Martech

NOVEMBER 11, 2022

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Estimated reading time: 7 minutes. What is B2C marketing?

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. These are my suggestions in reply. In many ways, we’re living in the golden age of marketing technology.

Enterprise Management 54

Enterprise Management Work Management Marketing Management CMO 54

Optinmonster

NOVEMBER 15, 2022

How to Distribute Your Lead Magnet. This is true whether you run a small blog, podcast, membership site, or full-on eCommerce website. Are you looking for lead magnet ideas but need help coming up with a few that your audience would want? Lead magnets are the cornerstone to improving your conversion rates. What Is a Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

chiefmartech

JANUARY 21, 2019

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. ” (Ecosystems, experts, engineers — stretched a little because alliteration is always appealing.). “Is it expanding or consolidating

Work Management 94

Work Management Marketing Management CMS Development Trends 94