Digilant

MAY 6, 2021

Attribution modeling. Features include data unification; video ad impressions analysis; mobile web analytics; and in-app ad measurement in display and video. Marketo Engage. Features include a data explore, multi-path channels, data manager, intelligent dashboards, and a user explorer to understand customer behavior.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

Attribution modeling. Features include data unification; video ad impressions analysis; mobile web analytics; and in-app ad measurement in display and video. Marketo Engage. Features include a data explore, multi-path channels, data manager, intelligent dashboards, and a user explorer to understand customer behavior.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. Need for multi-channel orchestration.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more emails than Marketing. Need for multi-channel orchestration.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. This was true even for digital channels such as display ads and PPC – even the website was one-size fits all. 1920s – 1950s: A spotlight on selling emerges.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117