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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.

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How Should I Market to Purchased Lists?

The Point

Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. When contacts engage with that first layer of ads, run retargeting ads across LinkedIn, Facebook, and Google Display Network offering different content assets to spark additional engagement. Click To Tweet.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Marketing Automation Platforms Like Marketo and Pardot. One of our favorite solutions at BlueVoyant is our marketing automation tool (we use Pardot , but our team kindly argues with each other on what’s the best tool every week – mine is Marketo ). Eliana Vuijsje, Marketing Director at Adaptive Shield.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Keeping pace with privacy laws and practices. “We’re We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. Privacy laws in Europe and in some U.S.

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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

Web personalization, like Marketo Web Personalization , is a solution to this problem. You’ll also be able to see if there are any errors—such as truncated copy or extensions not displaying correctly. You should see something like this (sensitive data has been blurred out for privacy): The IP address will sit somewhere on this line.

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B2B Vendors Need To Play Catch Up In A “B2E” World

Adobe Experience Cloud Blog

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

Although, if you become a YouTube partner, you can make money from the ads that are displayed over your videos. Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. Video heat maps and viewing trends.