Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson
The ROI Guy
OCTOBER 22, 2010
B2B marketers have traditionally gotten off easy in terms of strict accountability, but were often the first budget to get cut and were sometimes looked down upon by more accountable departments. Under adverse economic conditions, buyers are less inclined to purchase – plain and simple. Sales cycles are longer in a down economy.
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