CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
LEADership
AUGUST 19, 2015
This kind of connectivity and the opportunity of sight, sound and motion offer a whole new vista of marketing innovation. It’s not just mobile marketing though, but an integrated approach of multi-channel brand marketing across digital, social, mobile, app marketing, gamification, print, inbound, outbound, direct marketing, etc.
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