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B2B Demand Generation: Picking the Right Channels for your Content

Inbox Insight

60% of marketers create at least one piece of content each day ( eMarketer ). You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it? Effective Distribution Channels: 1. Email marketing.

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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

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B2B Lead Management Market Heats Up

Online Marketing Institute

Direct marketing lists? Posted by: Andrew Wyatt | April 06, 2008 at 09:18 AM Does the B2B Marketing Platform need the same platform components as B2C is an interesting question because it is a yes in some areas and no in other areas. Lead farming? Prospect lists? Interesting question and one I love to ponder.