Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). But is that enough to guarantee effective B2B demand generation? You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it?

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

Online Marketing Institute

JULY 31, 2009

Companies bought into becoming more customer centric will naturally migrate to processes that nurture markets and target audiences vs the old one and done model - mostly because they have an org structure (and "right" marketing folks) focused on how best to find and penetrate their best target markets.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40