markempa

JULY 6, 2017

Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Conversica

JANUARY 15, 2020

Whether your organization is a startup or a mature business, the goals of Marketing and Sales teams are essentially the same — expand pipeline and grow revenue. Below are a few takeaways from their conversation including tips for Marketers and Sales leaders looking to build smarter processes and better cohesion for their teams.

Marketing AI 75

Marketing AI Efficiency Top of Funnel Work Management 75

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Customer-Centered Marketing. So, What Is Buyer Intent?

Buyer Intent 86

Buyer Intent Intent Work Management Marketing Management 86