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Optimizely announces Welcome acquisition

Martech

Digital experience platform Optimizely is set to acquire content marketing-focused company Welcome. Adding content capabilities to the DXP will aim to provide marketers with a better one-stop shop, in a digital ecosphere where customer experience is fragmented and requires scalable content production.

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A Powerful Combination: ABX & Personalized Website Content

6sense

Increasing revenue team impact and efficiency ( according to McKinsey , personalization can reduce acquisition costs by up to 50% and boost marketing-spend efficiency by up to 30%). These days, most customers expect bespoke B2C and B2B online experiences, and technology companies have risen to meet the need.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Helping to direct buyers looking to fill their Small Business tech stack with software best suited for them. . Miro is an online whiteboard platform for distributed team collaboration.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. . 2022 BEST SOFTWARE LIST. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Miro is an online whiteboard platform for distributed team collaboration.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.