Digital Experience Platform Gartner Loyalty Privacy 
Martech
OCTOBER 30, 2023
The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. This underscores the increasing complexity and importance of data-driven personalization in marketing, even as privacy concerns loom larger.
ClickZ
AUGUST 16, 2022
Start with trust and loyalty. In fact, there’s nothing quite as frustrating to a marketer as the dichotomy between the overarching desire of consumers for privacy and personalization. Cookies — especially third-party cookies — have undermined the privacy side of the equation for years. Set up a digital experience platform (DXP).
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