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Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps

chiefmartech

For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. And while there are many different facets of that transformation we could cover, by far the biggest one economically-speaking is the explosion of digital commerce.

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Episerver Acquires Insite Software

Valasys

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Alex is being said to have brought a culture of development & digital commerce technology to the company.

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Digital Experience Platforms: Myths and Realities Behind the Hype 

Martech Advisor

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses.