Writing on the Web

APRIL 18, 2011

Share their opinion or experience. But without context, without drawing a picture for them through storytelling , they won’t take any action to further the relationship. They may not be ready to pick up the phone yet. Give them something they can do to further the relationship: Ask a question. Answer your question. Take a survey.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Buzz Marketing for Technology

JULY 14, 2008

Storytelling. Find the opinion leaders and get them on board first. • Digg this. --> --> Trackback Pings. Intervention design. Knowledge circulation. Most Significant Change. Newsletter. Open space. Sensemaking. Social networks. « Avoiding reinventing the wheel | Main. Filed in Change management , Knowledge.

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Writing on the Web

JANUARY 18, 2011

If you are a blog author, write about your opinions and experiences, and back up with data and theory. If you’ve got a blog, you need to share more than facts. People don’t want to read theory or numbers; they want to read stories about real people. By the way, love your new 4-Hour Body , Tim! Share this on del.icio.us.

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

JANUARY 17, 2011

In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you. It doesn’t matter what form the stories come in. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100