Differentiation Optimization Segmentation SIC 
Learn from the Pros
MARCH 21, 2024
Better lead scores allow you to prioritize and optimize nurturing efforts. Public Data Sources – Leverage public data sources, such as government databases, SIC codes, industry reports, and social media platforms. Advanced segmentation enables you to tailor your communication to each group’s needs and preferences.
ViewPoint
SEPTEMBER 4, 2018
To reveal segments with higher probability of generating leads, compare your marketing database, which could number thousands of contacts, to your customer database. For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Yet, it is frequently done wrong.
ViewPoint
DECEMBER 21, 2017
Although correcting basic data fields is an ongoing commitment of time and resources, it’s critical to lead generation success that marketers execute data segmentation and prioritization activities on an ongoing basis as well. Focus on the top two segmented and prioritized lists, then move down. Want to know more?
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