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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

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4 Gamechanging Benefits of B2B Marketing Platforms Every Marketer Should Know

Albacross

If they perform certain actions which demonstrate interest in your product, such as…. Some companies like to issue a Request For Proposal (RFP) at this stage. Using this RFP, your vendors will tailor proposals for you, and you can compare each of these proposals to determine the best fit. Image source.