SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

QuanticMind

SEPTEMBER 28, 2018

If you have any kind of PPC advertising strategy in place, it’s likely you have the basics down. Bid Optimization Tip 1: Look for keyword intent. It might be surprising but a number of PPC advertisers are either inadequately tracking conversions or aren’t doing so at all. The same goes for keyword bid optimization.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84