Demonstrating Intent Forrester Intent Data Relevance 
Only B2B
APRIL 3, 2024
Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.
Content4Demand
NOVEMBER 5, 2021
We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.
Aberdeen
NOVEMBER 5, 2019
In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. It requires a comprehensive and enlightened approach that uses intent data to be successful. What third-party data sources do they use? Is best-in-class intent data available?
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