PathFactory
DECEMBER 17, 2018
As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. They can tailor the conversation based on the prospect’s firmographic, demographic, and technographic profile. We consistently end up way ahead of our Marketing-driven SQO goals.
Bluetext
MAY 8, 2023
PQL (Product Qualified Lead) A lead who has shown interest in your product and is likely to buy. ICP (Ideal Customer Profile) A detailed description of your dream customer, including demographics and psychographics. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.
Expert insights. Personalized for you.
45 
Let's personalize your content