Demographics High Quality Lead MQL SQO 
PathFactory
DECEMBER 17, 2018
As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. What if a prospect is bingeing on your content, spending several minutes consuming an eBook for example, but they haven’t done enough separate activities cumulatively to be flagged as an MQL? Food for thought. But then what?
Bluetext
MAY 8, 2023
PQL (Product Qualified Lead) A lead who has shown interest in your product and is likely to buy. ICP (Ideal Customer Profile) A detailed description of your dream customer, including demographics and psychographics. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.
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