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Everything You Need to Generate, Score, and Nurture Leads with Video

Vidyard

Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. Adding a pop-out form on a product feature video for a demo request. Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t?

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4 Bad B2B Content Experiences And How To Avoid Them

PathFactory

Usually, that means funnelling visitors to forms that gate high-value content assets or to a request-a-demo form, as well as A/B testing images, copy, call to action buttons, and form lengths. The buyer’s journey doesn’t end with a single piece of content or a demo request. And then further down the line an ROI calculator or demo?