Metadata
SEPTEMBER 22, 2021
It was messy, and it broke all the time, and I had to spend a lot of time fixing it, but it got me the ROI data I was looking for (namely, SQOs and cost per SQO). With this approach, you can keep track of how many members end up in your campaign, how many convert into opportunities, how many show up to their demo calls, etc.
Metadata
SEPTEMBER 22, 2021
It was messy, and it broke all the time, and I had to spend a lot of time fixing it, but it got me the ROI data I was looking for (namely, SQOs and cost per SQO). With this approach, you can keep track of how many members end up in your campaign, how many convert into opportunities, how many show up to their demo calls, etc.
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Vidyard
MAY 17, 2016
Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. Adding a pop-out form on a product feature video for a demo request. Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t?
PathFactory
SEPTEMBER 27, 2018
Usually, that means funnelling visitors to forms that gate high-value content assets or to a request-a-demo form, as well as A/B testing images, copy, call to action buttons, and form lengths. The buyer’s journey doesn’t end with a single piece of content or a demo request. And then further down the line an ROI calculator or demo?
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