Remove certification-program
Remove Demo Remove Lead Nurturing Remove Top of Funnel Remove Webinar
article thumbnail

The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

article thumbnail

The Ultimate Inbound Marketing Glossary

SmartBug Media

She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. The foundation of inbound marketing is content. Check out our top inbound terms below: A. To find out what campaigns or pieces of content perform best, you can conduct an A/B test.

article thumbnail

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Our email marketing program truly started a year before we had an email service provider (ESP) or even an email marketer. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of.