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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

JULY 1, 2019

Survey respondents represented multiple industries using a variety of different MAPs, with experience in their current MAP of less than one year to more than seven years, and ranged in size from SMB organizations to large enterprises. Looking Back: Key Findings from 2018.

Marketing Automation Services

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking

10 Tips for Running Effective Predictive Personalization Campaigns

FunnelEnvy

MARCH 17, 2020

Ultimately, predictive campaigns do best when they predict which experience is the most valuable.Therefore it’s important that you set up your campaigns to predict high value outcomes like purchases, trial to paid conversions, MQL/SQL, and closed/won deals. Examples of vanity metrics would be clicks, page views, video plays, etc.

Lead Ranking

Lead Ranking Campaigns Top of Funnel Personalization

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

10 Tips for Running Effective Predictive Personalization Campaigns

Webinars

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