Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. Madison Logic.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DemandBase

SEPTEMBER 26, 2018

This has helped enable lead generation and lead management capabilities with engagement activity insight as well as multi-channel analytics. But there was still a need for integrating marketing, sales, and 3rd party data in a way that could provide actionable insights and deliver stronger key account relationships over time.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Heinz Marketing

AUGUST 5, 2021

DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). Deliver relevant experiences with website personalization to increase engagement and interaction. We are able to have a PPC strategy based on intent data that we are receiving from the Terminus platform.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. ” To Engagio, to Demandbase. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101