PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

PathFactory

MAY 3, 2022

Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Visitor data + content data = a better personalized experience. These customized experiences can be shared directly from Salesforce, Eloqua, and Marketo as well as through sales engagement platforms such as Outreach or Salesloft.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Personalize and contextualize engagement. This leads to trouble in predicting pipeline and lost revenue down the line.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! Let’s dive into how you can show up for the right person when it matters.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45