Customer Experience Matrix
MAY 25, 2016
I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*
Customer Experience Matrix
FEBRUARY 21, 2014
Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Contently
JANUARY 31, 2023
Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. Content personalization solutions include PathFactory and On24.
Bound360
JANUARY 18, 2018
Welcome to our six-part series on building a successful website personalization strategy. In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. So how can you personalize without knowing who they are?
PathFactory
MAY 3, 2022
Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Visitor data + content data = a better personalized experience. These customized experiences can be shared directly from Salesforce, Eloqua, and Marketo as well as through sales engagement platforms such as Outreach or Salesloft.
Bound360
AUGUST 9, 2017
He’s a great problem-solver, despite his personal struggles with verbosity. The basics of audience segmentation for personalization are pretty intuitive. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook.
Bound360
AUGUST 9, 2017
He’s a great problem-solver, despite his personal struggles with verbosity. The basics of audience segmentation for personalization are pretty intuitive. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook.
Expert insights. Personalized for you.
0 
Let's personalize your content