Heinz Marketing

JANUARY 29, 2019

We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Many CMOs and marketing VPs start their planning process late and this forces reactive decisions without data models. Too many companies place marketing budget decisions with CFOs without data and analysis.

CMO 67

CMO Marketing Attribution Work Management Marketing Budget 67

Content Standard

DECEMBER 28, 2016

Data requires interpretation to be of any value to marketers, and the influx of information from new IoT sources is like receiving news dispatches in a foreign language. You need to have an interpreter— analytics technology that can understand the context of this data, and its relationship to other incoming information.

Marketing Attribution 74

Marketing Attribution Internet Marketing Paid Search Agency Lock-In 74

Allocadia

APRIL 4, 2018

In fact, Marketing Operations can be a make-or-break factor in running a successful event. We recently teamed up with Kate Athmer, Integrate’s Director of Demand Orchestration, on a webinar entitled, How Marketing Ops Can Maximize Event ROI. What’s so special about events?

ROI 60

ROI Trade Show Advertising Agencies Marketing Attribution 60

Allocadia

APRIL 23, 2019

In fact, Marketing Operations can be a make-or-break factor in running a successful event. We recently teamed up with Kate Athmer, Integrate’s Director of Demand Orchestration, on a webinar entitled, How Marketing Ops Can Maximize Event ROI. In this article, we’ll delve into how marketers can measure the ROI of events.

ROI 40

ROI Trade Show Advertising Agencies Marketing Attribution 40