DealSignal

OCTOBER 4, 2021

These critical success factors—which I’ll be sharing in this blog—ensured success with every demand generation program I launched. What Is Demand Generation Marketing? A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Qualified Leads Lead Ranking 52

DealSignal

OCTOBER 4, 2021

These critical success factors—which I’ll be sharing in this blog—ensured success with every demand generation program I launched. What Is Demand Generation Marketing? A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Qualified Leads Lead Ranking 52

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Metadata

SEPTEMBER 22, 2021

That said, Facebook ads can, in fact, be a waste of money if you fall prey to these mistakes B2B marketers often make: Using bad targeting Optimizing your ads against the wrong metrics. Using bad targeting. Working natively in the Facebook platform, you have limited options for targeting the people and accounts you’re looking for.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

That said, Facebook ads can, in fact, be a waste of money if you fall prey to these mistakes B2B marketers often make: Using bad targeting Optimizing your ads against the wrong metrics. Using bad targeting. Working natively in the Facebook platform, you have limited options for targeting the people and accounts you’re looking for.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

JANUARY 18, 2023

Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t. For marketers, this can look like this: Instead of putting all the eggs in one basket, expand impact across channels to ensure that if one channel or tactic goes down, your entire strategy isn’t dead in the water.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52