Demand Generation Marketo Microsite Vendors 
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.
The Point
FEBRUARY 11, 2014
Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On. HS] Thanks Paul!
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Adobe Experience Cloud Blog
APRIL 9, 2009
LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!
Customer Experience Matrix
DECEMBER 8, 2011
So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. Results are summarized in the table below.
Adobe Experience Cloud Blog
JUNE 2, 2014
We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. The moral of the story is that targeting the right audience with the right message drives success. This profile should be the target that you base your lead scoring against.
The Point
MAY 30, 2012
BYOD is a marketing conundrum for vendors like MobileIron: end-users want the flexibility to use their personal devices, but enabling that network access makes the IT department nervous because it opens the door to all sorts of security risks (risks addressed by a solution like MobileIron.) Here’s how the campaign worked: 1.
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