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Marketer Showcase: Peter Tarrant of Tipalti

NetLine

From discussing key strategies, targeting the right professionals, and learning to keep their tactics creative, he gives us the inside scoop on what’s working in B2B Marketing. Our top performing pieces are the ones with a captivating title that can address a large portion of our target audiences. Let’s dig in!

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Description: The Content Experience (aka CONEX) connects like-minded practitioners in content marketing, demand generation, and sales to understand and champion the importance content marketing plays in the buyer journey. Date: Jan.

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Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. The replies are rolling in from the survey of vendor features that I mentioned last week.